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About Us
The Nova Group, a division of MedCognition, provides research-based strategy
consulting services to life science companies. Our clients include many leading
medical device, specialty pharmaceutical and biotechnology companies, as
well as early-stage companies and niche players in the industry.
Our areas of expertise include:
- Management consulting on business strategy, market and technology opportunities,
and sales and marketing tactics
- Qualitative and quantitative market research, analysis and reporting
in the U.S., Europe, East Asia and emerging markets
- Sophisticated analysis of customer and market data
Our project experience includes the following therapeutic areas:
| • Anesthesiology |
• Cardiology / Interventional Cardiology |
| • Endocrinology |
• Electrophysiology |
| • Emergency Care |
• Gastroenterology |
| • Neurology |
• Neurosurgery |
| • Obstetrics & Gynecology |
• Oncology |
| • Pain Management |
• Radiology / Interventional Radiology |
| • Surgery |
• Urology |
We believe that superior business performance requires clear and explicit
linkage between strategic insight and actionable implementation plans. Whether
investigating new market opportunities, positioning a product, or assessing
a potential acquisition, The Nova Group balances strategic thinking and rigorous
analysis with a pragmatic approach.
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